In Defense of Animals Urges Holiday Shoppers to Go Fur-Free

Fur Free Friday Will Once Again Be World’s Largest Animal Rights Demo
San Rafael, Calif. – On November 27, the day after Thanksgiving, Fur Free Friday will take place once again as shoppers worldwide will be greeted by images of fur-bearing animals, and activists urging them to avoid buying items with fur or fur trim. In Defense of Animals (IDA) coordinates this annual event, expected to feature 100 anti-fur demonstrations throughout the world. Click here for details about regional events.

Activists will show video and photos depicting the ugly truth about the 50 million animals who suffer and die for their fur, and will display fur farm cages to illustrate the extreme confinement faced by animals raised and slaughtered on fur farms. In Los Angeles, advocates will march down Rodeo Drive. In Portland, Oregon, a police-escorted march will pass stores that sell fur, complete with performances by the famous “Radical Cheerleaders.” New York City will see a costume contest outside the midtown Macy’s.

Many of the demonstrations will occur outside Nordstrom stores. IDA is urging Nordstrom to become the first department store to go completely fur-free.

Advocates are reminding shoppers that animals suffer immensely for all fur and fur trim. Over 45 million animals spend their lives confined in small cages, waiting to be killed by pelt-preserving methods such as electrocution, gassing, or neck-breaking. In addition, nearly five million are caught in traps, often chewing off their limbs to escape, especially mothers desperate to return to their young. Activists want shoppers to understand that the fur industry is completely self-regulated, and that no federal laws exist to protect animals killed for their fur.

“In the fur industry, the only thing worse than the manner in which animals are killed is the way they are forced to live,” says IDA Northwest Director Matt Rossell. “There is no room for this type of suffering and violence for vanity, especially during the holidays. Any way you sell it, package it, dye it, trim it or cut it – fur is unnecessary and cruel.”

Many popular designers including Ralph Lauren, Stella McCartney, Calvin Klein, and Juicy Couture have pledged to go fur-free, and several prominent retail chains including H & M, JCrew, and Forever 21 have permanently halted their sale of fur.

For more information about IDA’s anti-fur campaign, please visit:

Contact: Matt Rossell, 503-890-5151,

In Defense of Animals is an international animal protection organization located in San Rafael, Calif. dedicated to protecting animals' rights, welfare, and habitat through education, outreach, and our hands-on rescue facilities in Mumbai, India, Cameroon, Africa, and rural Mississippi. _________________________________________________________________________________

IN DEFENSE OF ANIMALS • 3010 KERNER BLVD. • SAN RAFAEL, CA 94901 • 415-448-0048

One Comment on “In Defense of Animals Urges Holiday Shoppers to Go Fur-Free”

  • Rosemary Lowe wrote on 11 November, 2012, 16:25

    Thank you for your efforts to end the barbaric practice of selling and wearing fur. When I see someone wearing a dead animal, I often say “excuse me, your coat is bleeding,” or, “there is blood on your coat.” 
    This is all about vanity. I saw a bumper sticker that said “fur only belongs on its original owner.”

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